Gold News

Election 2024: New Gold Buying Doubles, But Not in USA

US investors skip global surge in new gold investment…
 
GOLD's ongoing run of new record prices has seen the number of first-time precious metals investors double ahead of the US election, reports Adrian Ash at world-leading precious metals marketplace BullionVault, now caring for $5.2 billion of precious metal (£4.0bn, €4.8bn, ¥794bn) for over 100,000 users from 175 countries.
 
New buying in the USA was softer, however, slipping last month from September's figure.
 
So if the US election is having any impact on safe-haven demand for bullion, it's spooking private investors in Europe far more than American voters right now.
 
It's hard to imagine that gold has lost its protective appeal among US investors. America's relatively soft demand for precious metals perhaps signals the depths of political polarisation. Voters are so divided, they don't know and rarely meet anyone with opposing views, so they believe a big win is coming for their chosen candidate.
 
Do only Republicans invest in gold and silver, and only when there's a Democrat in the White House?
 
Gold in US Dollar terms finished October with its 4th new month-end record in a row, rising 4.0% to $2734 and setting the 38th fresh daily gold-price high of 2024 so far at $2790 on Halloween. That count matches the full-year total across 2011 at the most since 1979's record of 54.
 
In both UK Pounds and Euro terms gold meantime set 14 new record days in October – the most ever in one calendar month – rising 8.0% to £2122 and up 6.9% to €2517 respectively.
 
Worldwide, the number of new investors in precious metals doubled from its prior 12-month average (+104.2%), jumping 49.9% from September's figure to mark the most first-time users of BullionVault since March 2022 – the Russian invasion of Ukraine – on a surge in the UK, France, Germany and Italy.
 
UK first-time investors rose 41.6% from September and 116.2% from the prior 12-month average amid concerns over Rachel Reeves' first Labour Budget, reaching the most since May 2021. But despite the impending White House election, and while the number of first-time investors in the USA held 54.8% above its prior 12-month average, it dropped 17.2% from September's figure and was 36.8% below May's 13-month high.
 
In France, the number of first-time bullion buyers rose 123.5% month-on-month to stand 124.6% above its 12-month average at the most since August 2020, while the number of first-time bullion buyers in Germany rose 100.4% and 95.6% on those metrics, reaching the most since April 2022. Italy rose 168.4% month-on-month to stand 148.8% above the 12-month average at the most since March 2022, and the number of first-time bullion buyers in Spain rose 58.6% month-on-month to stand 112.3% above the 12-month average at the most since February 2021.
 
But while the number of first-time investors in the USA held 54.8% above its prior 12-month average, it dropped 17.2% from September's figure and was 36.8% below May's 13-month high.
 
15 years of the Gold Investor Index. Source: BullionVault
 
Last month, the number of people starting or adding to their personal gold holdings using BullionVault rose to the most since June 2023, up 37.5% from September, while the number of investors choosing to sell rose 9.3% to the most since April. 
 
Together, that took the Gold Investor Index – a unique measure of physical bullion sentiment across the past 15 years among the world's largest pool of private investors in precious metals – 1.6 points higher from September's 5-month low to 53.6, the highest reading since June.
 
The Gold Investor Index set a decade-high of 65.9 as the Covid Crisis hit in March 2020, and it fell to an all-time low of 47.5 this March as gold began its current price surge, signalling more sellers than buyers with only its 3rd reading below 50.0 of the past 15 years.
 
Gold's record-breaking bull market has clearly pulled in speculative traders betting that these price gains will continue. But it would be wrong in physical bullion to attribute this jump in new buyers solely to fear-of-missing-out.
 
Uncertainty, volatility and geopolitical risks are rising, and not just because of the US election. Gold has repeatedly helped offset losses in other asset classes, and that appeal is starting to overcome the sticker shock of gold's latest all-time highs. For new investors, the price you missed doesn't matter. What counts for today's buyers is what gold's track record says it could do when the next crisis strikes.
 
By weight, gold investors were net sellers yet again as a group overall in October, with BullionVault client holdings – all vaulted and insured in each user's choice of London, New York, Singapore, Toronto or Zurich – shrinking 0.6% to a 51-month low beneath 44.2 tonnes.
 
That marked the 14th consecutive month of investor profit-taking overall. But the net quantity of 271 kilograms sold was smaller by almost a quarter (23.2%) from September's 6-month record. October also marked the 4th month in a row that BullionVault clients' gold holdings grew to a fresh month-end record, rising 3.3% to $3.8 billion (+7.4% in GBP to £3.0bn, +6.2% in EUR to more than €3.5bn).
 
While client gold holdings have now fallen 8.4% by weight since August 2023's all-time record above 48.2 tonnes, the value has risen 29.0% in US Dollar terms (+26.9% in British Pounds, +28.8% in Euro terms).
 
The Silver Investor Index. Source: BullionVault
 
Private investors in Western Europe and North America – where BullionVault finds 9-in-10 of its users worldwide – were also net sellers of silver by weight in October, liquidating 16.4 tonnes of the more industrially-useful precious metal.
 
That 1.4% drop more than erased the summer's rebound in BullionVault clients' silver holdings, cutting them to the lowest in 45 months at 1,146 tonnes. But while investor silver holdings have now shrunk 9.5% from October 2022's record high above 1,267 tonnes, the value has risen 58.9% to a record $1.2bn (+41.2% in UK Pounds to a record £954 million, +45.1% in Euros to a record €1.1bn).
 
The number of silver buyers meantime leapt by 66.4% from September's 6-month low, while the number of sellers continued to rise but less quickly, adding 17.6% to hit the most since May.
 
Together that pulled the Silver Investor Index up 2.1 points from September's 4-month low to read 51.0, marking only the 6th month of more buyers than sellers so far this year.
 
Silver prices rose 8.1% across October for US Dollar investors, peaking at $34.86 mid-month and setting its highest month-end since November 2012. Silver priced in GBP rose 11.7% – the 3rd double-digit gain of 2024 so far for UK investors – peaking at £26.85 and setting the highest month-end since April 2011, while Euro silver prices rose 10.1%, peaking at €32.28 per Troy ounce and setting the highest month-end since April 2011's all-time record.
 
2024's runaway rise in precious metals prices, in other words, means that profit-taking continues to dominate silver action. Gold, in contrast, is finding strong new demand as the US election arrives. Just not in the USA itself. Not yet.
 

Adrian Ash

Adrian Ash, BullionVault Gold News

Adrian Ash is director of research at BullionVault, the world-leading physical gold, silver, platinum and palladium market for private investors online. Formerly head of editorial at London's top publisher of private-investment advice, he was City correspondent for The Daily Reckoning from 2003 to 2008, and he has now been researching and writing daily analysis of precious metals and the wider financial markets for over 20 years. A frequent guest on BBC radio and television, Adrian is regularly quoted by the Financial Times, MarketWatch and many other respected news outlets, and his views from inside the bullion market have been sought by the Economist magazine, CNBC, Bloomberg, Germany's Handelsblatt and FAZ, plus Italy's Il Sole 24 Ore.

See the full archive of Adrian Ash articles on GoldNews.

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